Overall Website Performance

Shows actual traffic counts from different channels:

• Organic Search: 2,142 (Blue) – the largest share

• Organic Social: 925 (Teal)

• Direct: 546 (Pink)

• Referral: 237 (Orange)

   

  Shows percentage distribution of traffic sources:

• Organic Search: 55.3%

• Organic Social: 23.9%

• Direct: 14.1%

• Others (Referral, Video, Unassigned): 6.7%

This confirms that more than half of all traffic came from organic search

Performance Metrics Comparison (Bottom Two Tables)

🔴 Overall Website Performance (All Traffic)

• New Users: 3,846

• Sessions: 4,114

• Total Users: 3,848

• Engagement Rate: 95.24%

🔵 Organic Traffic Performance Only

• New Users: 2,136

• Sessions: 2,178

• Total Users: 2,142

• Engagement Rate: 98.71%

Insights

• Organic search is performing very well, being the top source of traffic and having high user engagement.

• The high engagement rate from organic users (98.71%) suggests quality traffic—users are staying and interacting with the site.

• Social and direct traffic are also significant but contribute less in comparison.

You have probably heard the term “SEO.” You probably know that it is something your company needs. But, do you know all of the value you will see by optimizing your site for search engines?

When you invest in SEO, you will see a multitude of benefits.

Higher search rankings: Your web pages will appear more frequently and in higher positions on SERPs (search engine results pages)

Increased organic traffic: More visitors will land on your web pages through search engines (so you don’t have to pay for traffic) 

Increased brand awareness and authority: Your brand will appear more frequently which increases your visibility and leads to your website being used as a resource by other websites  and publishers

Increase in number of leads and sales: As your website appears in front of a larger audience, it becomes a silent salesperson that can collect leads and drive sales from online searchers

Lasting results: When you improve a site’s SEO, the work often creates long-term improvements and compounding returns that can get better over time

SEO is a vital tool in building and growing your company's online presence, but it is not a one-time project that will give your brand a lasting boost.

SEO is a long-term practice that works best over time. SEO strategies that are implemented today should be given at least six months to show results. Once that value kicks in, strategies continue to work.

Google uses over 200 factors to rank webpages for SERPs. As part of our partnership, we will assess and prioritize many of these factors to improve your site. Some of those factors include:

Onsite SEO

Offsite SEO

○       Number of Inbound Links

Technical SEO

○       Site Speed

○       Mobile Friendliness

○       Crawlability

○       Meta Security

○       Secure Forms and Data Entry

Technical SEO